What Does SMMA Stand For? | And What Do They Actually Do?

Gunnar Fairbairn
4 min readSep 27, 2021

SMMA stands for Social media management agency. Just focusing on the word agency in the past this was a dirty word. You may have had a bad experience and felt ripped-off, but those businesses died and modern agencies like Socialgrowers to their place. They have focused solely on customer service recognizing that growth takes time and that companies and customers need to be partners in the process. What exactly does SMMA stand for in 2021 then and how do they continue to differentiate themselves from SMM or social media managers? What do they do that SMMs can’t do? All of this outlined in what an SMMA stand for in 2021.

How socialgrowers is not like your social media manager and what they offer clients that social media managers don’t/can’t

The social management agency SMMA has a team of social media managers to serve the social media needs of the client. Their social media managers have been trained and are constantly building experience across a variety of accounts. For them it is not just about putting up content but finding the right people to engage that will be valuable to the business. They find these people by doing research on social networks, niche groups, and social media trends. The socialgrowers social media managers lead with results and guarantee success, because they want you to stick with them for years to come.

Socialgrowers social media managers also include other things in their work such as content production, growth data, and the ability to target a certain location or consumer. They put together a plan for how they want a product or service to be advertised and then perform more effectively than Instagram Ads, Daily posting, or bots.

-Btw, Bots will get you in trouble and come at a real cost to your brand

What social media marketers and social media managers do

Many social media marketers and social media managers are not sure about who to target or are really difficult to communicate with. You’ve probably had that experience of hiring a SMM or hiring an intern and seeing a lot of pretty posts, but no real engagement. Maybe you hired them off of Fivver and they didn’t do anything nor let you know how much pogress they’ve made.

Many companies and influencers are often confused by social media managers like that but social media managers should be there to grow your account in the background and leave the responses to comments up to you.

For example, they will monitor mentions of their client’s company and comments on posts and make sure to like those comments, but they won’t write some creepy reply for each one.

The future of Social Media Marketing: Organic Growth Marketing Agencies

The organic growth marekting agencie is at the forefront of marketing. Customers are done with ads and have tools to go around advertising on all of their favorite apps. When they see that sponsored on a post or a poorly worded ad they’ll swipe past it in a blink of an eye.

Advertising now needs to be catchy, funny, and influencer driven. Companies must become the influencers behind their own brands and cort other small influeners to organically grow their business. Word of mouth is free, ads are not!

Recently, social businesses have been on the rise as customers demand a more personal relationship with their brands. They want to know the values, vision, and recent news. If Starbucks comes out with a new drink 1000s of people already heard about it months before and are ready to share their opinion. The result being tons of free advertising for Starbucks, even if the drink is bad.

I’m not sure I need to go on. You know this!

What socialgrowers do that social media managers can’t do

Socialgrowers has a method for obtaining organic growth that works for every client. It then pairs that with other services like content curation, strategy, and data so marketing becomes 2nd nature.

You don’t need to be an expert win social media with Socialgrowers.

In the end you’ll see engagement from the people you want to see and from the places you originally wanted it.

Why socialgrowers are the future of SMMA’s

Social media management agencies socialgrowers are the future of social media marketing. They represent a social business model where social networks are the primary place for marketing rather that billboards or television ads.

Socialmedia managers and SMMA’s tend to focus on social growth and engagement, but they do so by using the right people to engage with your audience members through posts that are helpful or interesting. This type of growth is sustainable on into the future.

If you want an agency who understands what it takes to run successful campaigns in this area, we invite you to contact us today! Our team is ready and waiting to partner with you as soon as possible- just fill out our form below now!

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