Shawn Mendes’s Perspective On: How to build a personal brand on Instagram
(Many photos of popstars stolen from instagram (we know what you really came for ;) Came for Shawn, stayed for the learnings. Works for us!)
Maybe you have lots of experience in your industry or are just starting out, but one thing is for sure-you need to build a personal brand in order to grow your business and gain the recognition that you deserve. Shawn Mendes, superstar teen heartthrob and global pop sensation, reveals to us his secret for building a successful personal brand.
1. What is a personal brand?
2. Long term benefits of building a personal brand
3. Quotes from Teen Vogue’s interview on Shawn Mendes and his personal brand.
1. What is a personal brand and why do you need one?
A personal brand is the answer to who are you, what do you do, and why do you do it. A well-branded individual’s name (or company) stands out in his or her respective field. This makes finding success easier because people will look for ways to work with them, rather than having to go out of their way to find them!
This includes an individual’s voice — body language, clothing style and colors they prefer — but also includes something more tangible like a name or consistent message.
> Tip: Communicating this message can be tough, so be sure that written content is compelling enough that people will want to know more about how your products or services can help them achieve greater success.
> Tip: When writing that content think about how you can say this with 150 words or less. This isn’t to say people have short attention spans. This is just because of the “anchoring effect.” If people aren’t anchored with your first line and your last line then they won’t remember you.
> Tip: Stars like Billie Eilish and Shawn Mendes do a great job of poetizing what they say or choosing their words wisely. This can be achieved swiftly by sticking to your own principles.
2. What are the long term benefits?
By investing in building a personal brand for yourself, your company or both; you will invest in your future. Building a strong and cohesive personal brand is the only way to stand out in today’s competitive market. It will make it easier to grow and succeed, while also making it possible to achieve professional and personal fulfillment.
Now what you’ve been waiting for Shawn Mendes, superstar teen heartthrob and global pop sensation, reveals to us his secret for building a successful personal brand.
Questions to consider: What type of work do you want to do?
Who do you want on your team?
What type of outcome are you looking for?
3. How to build a personal brand — Shawn Mendes tells us his secret
My personal brand is all about the music. But it’s not just about my new album and singles, it’s about everything I do and everything I say. My personal brand is also about me as a person and how I go through my day and enjoy each and every moment of it. I am always on stage, no matter what! One thing that helps keep me grounded is spending time with my family and friends, whether we’re playing games or going out to dinner.
This has been a passion of mine ever since I was little — specifically as a singer as well as an actor. I would perform in talent shows as often as possible to practice for bigger events that came up later, which was very inspirational for me to learn. I also started making covers on YouTube so that I could connect with others and see the impact my voice had on people.
In terms of acting, it all started when I shared a video of myself doing an impression of Austin from ‘Big Brother’ from Season 16. It amazed me how many views and comments it received in just a few hours, so I stuck with it.
I knew that this was what truly made me happy and stuck to that throughout everything.
When people think about Shawn Mendes, they should think of someone who is humble, hardworking and passionate about his music. They should also see someone who is not afraid to show the world how much he loves what he does and is always working to improve his craft.
For further reading: Shawn Mendes: How To Build A Personal Brand | Teen Vogue https://www.teenvogue.com/story/shawn-mendes-how-to-build-a-personal-brand
Building a personal brand is the best way to ensure that you will be seen as an expert in your industry, and it can also help grow your business. Shawn Mendes secret for building a successful personal brand is communicating with fans through social media channels like Instagram, YouTube videos, and live performances. He also reveals how he invests time into family life and staying grounded, which contains limitless content potential. Your experience in life slowly becomes more important and the lessons you have learned from it.
Bonus: Have you heard of Youtube vloging?
This is how many people have risen to fame and can also be done in Instagram Stories or on Tiktok. More on that in the next article.
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