5 Best ways to grow an instagram community around your lifestyle: Raven Elyse
(+Bonus Content)
Instagram is a great way to share your life with those who are interested in it, and those who enjoy being a part of your journey. You can find people to follow on Instagram based upon interests, lifestyles, or even hobbies. This article will be delving into the many different ways you can grow a community around your lifestyle!
In this article we will cover building a community around your lifestyle with the amazing example of Raven Elyse and also:
- Vlogging: what it is and how it opens up your audience to your lifestyle
- A Multiplatform Approach: This includes Youtube, IG, and Podcast platform
- How to sell your lifestyle: i.e. Be proud of what you do!
Who is Raven Elyse?
Raven Elyse is an American social media personality, vlogger, and model native to Austin, Texas. She has over 400k followers on Instagram and almost 2 million on youtube. Raven’s content revolves around her personal life, which she shares via her youtube channel and podcast.
She frequently shares about her various travels, fashion, hair and makeup tutorials (which lead to her selling her own line of hair extensions), and lifestyle.
How to vlog and share your life
Vlogging is a great way to share your life with the world. Vlogging is about documenting your day-to-day adventures, while also sharing your opinions or general thoughts on life.
To vlog, you need a camera that’s good for video. Ideally, the camera should be able to show you what you are filming as you film it so you can get the angles right.
Any smartphone will do, but larger cameras and a separate screen attachment is a bit easier. So how does Raven vlog?
Raven vlogs about whatever interests her. Her most recent vlogs revolve around her family and daily routine. You can see how she really speaks to the camera. She might sometimes include a time-lapse as well.
On time-lapsed content it’s really good to narrate over this or add music. Vloggers are showing their life in small bits that all connect together.
Retention is key to this content as well so its good hook viewers in the first 40 seconds with what the day was all about or will be about. Retention means do they stay to watch till the end of the video or not.
This metric powers a lot of search engines on social media as well the first scene that leads to a click, tap, or viewing. That’s the thumbnail and underutilizing thumbnails and engaging titles, will bury your content in the algorithm.
Be proud of what you do!
One key area that many people struggle with is understanding their worth — it’s important to understand that even if your content isn’t reaching as large an audience as you would hope, it doesn’t mean this is where it will stay
Raven didn’t start out this popular or even start out making vlogs. She started with beauty content and what she was an expert in. Overtime she invested in herself and not just money, but more importantly time.
A certain pride in what you do and a growth mindset will lead to you really hitting your goals over time. That’s if you have a goal. Make sure to them.
Don’t expect instant success either. Vlogging daily is one of the most proven methods to moving into this business even across TikTok and Instagram. This will accelerate your growth and you may get returning viewership.
Niche + Target Audience
It’s a fun world to live in and grow a following in. But when you are starting out, or if you have been blogging for a while it can be hard to know what your niche is. What do people want from you?
Raven considers her target audience to be girls in the 14+ age group. She also has noticed that teens particularly are her biggest demographic. This is because she grew up around this age group when she was in high school, which really helped form her style and voice in terms of what she shares on social media. Her contentiche is what you know or do best. It’s your passion, expertise, or even just what you like to do for fun.
Niche can also describe the content. What kind of videos are you gonna make? It varies from beauty, cooking, vlogging etc.
You really need to know who your target audience is so you can build your base of fans. As you try out new things you’ll outside of that niche your original followers will follow you because it’s you.
Though new followers will follow you because of what you do that fits into their interests. That’s why content creators have such freedom to branch into other fields. Their celebrity status makes whatever they end up doing interesting.
The daily vlog and it costs and benefits
The daily vlog is what many Youtuber pioneered to really rise to stardom. Like a tv-segment the vlog could be posted at any time of the day, but you’d come to expect new content everyday.
This habit can be hard to maintain, but at least Casey Neistat attests that the vlog changed his youtube career. Creators like Phillip de Franco and Pewdiepie also rose to fan in this way.
Once they built their audience though most of them switched back to 2–3 times a week. Some even burned out or moved into other content creation.
Here is a video on vlogging from Casey, once the most popular man on Youtube and youtube poster child for a number of years.
Don’t forget that this strategy can be employed with your instagram stories and with your instagram reels. There is nothing stopping you from doing this on Tiktok or even Snapchat.
You got this!
Another example from the DIY website builder, Webflow:
https://www.instagram.com/reel/CTBCwGPg26O/?utm_source=ig_web_copy_link
They ran a short 10 day tutorial on how to build a website, which is the type of content that is useful and educational that’s taking over the internet right now!
Now you know about “Vlogging”
Socialgrower’s services focuses on sustained organic growth and in all cases growth is possible for each of our customers. Focusing on Raven is chance for us all to really study an expert that grew organically as well.
Though many celebrities or musicians become influencers from the mainstream media there is now a powerful culture of social media-born influencers.
These people made it on their own. They are people who have leveraged social media to its fullest potential and are rewarded for being unapologetically themselves.
